After being inundated by articles about burnout, lack of time for work-life balance and self-care, especially during the pandemic, I’ve come to realize the struggles I face as a small business owner are very common. I feel normal in my struggle to constantly be achieving business-related milestones that are often…

Whether you’re just starting your own business or you’ve been at it for a while, having a visually beautiful and consistent brand and website can significantly improve your sales and marketing efforts. It positions you as a professional company, serious about the products/services you provide in addition to connecting you with your ideal clients and customers through engaging visuals and messaging. If you’re in a position in which you need a new logo and brand identity, a new website or marketing collateral, or are looking to refresh your current branding, you may be considering hiring a designer to assist you in this creative process. On the other hand, maybe you have a creative streak and have considered tackling a logo or website design yourself. If you’re wondering what your best option is, it actually comes down to a simple math equation.

There is some questioning over whether design is an essential part of running a business. As a designer, I’d say it depends on the business, but in many cases, branding and website design can be very beneficial additions to a company’s marketing strategy. A good brand design can communicate a…

As I approach the end of 2021, I’ve been reflecting on the past couple years and how chaotic they’ve felt. I’m a business owner, mother, wife, daughter, friend, creative, homeowner and self-care advocate, so I have many regular tasks to ensure most aspects of my life run as smoothly as possible. Because there is always something to do, prioritizing is key. Prioritizing is helpful in managing day-to-day tasks, but can often feel discouraging, as it means many things get put on the back burner for another day. And when things on the back burner keep piling up over time, feelings of failure tend to creep in. I recall many days over the past year when I’ve been caught up in feelings of failure and frustration that I’m not closer to where I want to be in my business, relationships, housekeeping, maintenance, etc. And as a woman with a child and a home in America, I have even felt embarrassed for not having an Insta-worthy home and life.

The great website platform debate continues to rage across the internet while I sit here and sip my coffee, wondering why people are wasting their energy. The website platform you choose ultimately depends on your business needs, the time available to whoever will be managing the website regularly, the skillset of whoever will be managing the website, and if the platform supports the lead generation process that ensures the best results with the least amount of work on the business owner’s end. After nearly 8 years designing custom Wordpress websites at an agency, I learned a lot about the pros and cons of Wordpress. And now that I’m a business-of-one, I can say with confidence that I will never, ever use Wordpress for my business’s website needs. This blog could (and probably will eventually) become a full guide, but as the title suggests, it boils down to a simple concept: businesses of 1–10 employees should, in most cases, select Squarespace over Wordpress. Here’s why…

We all have our preferred methods and platforms for communicating, and it’s certainly true that learning to use new communication tools can be a time-consuming and sometimes painful experience. But there are some methods that are consistently and strategically better than others when it comes to reaching out to a professional service provider. In this blog, I break down why I believe using email should be the main hub of communication for running your service-based small business, and some things to consider as a client to help make the outcome of any service-based project a success.

After working in the design industry for over 11 years, I have experienced many types of projects with a unique range of businesses. There is a lot to consider before moving forward with a professional designer and ensuring your creative project is a success. I created a guide to assist…

I work with many small businesses looking to get their brand out there and increase their lead quality and quantity with a strong marketing strategy. But what is a lead in the first place? And should you even focus on finding and collecting leads as a small business yourself? A…

It is probably apparent when clicking through my website that I’m not afraid of writing a lot of copy. This is not a popular opinion among user experience and website designers, as a user tends to lose interest quickly and avoids copy-dense pages. I’m not here to dispute that, as…